Coming Soon: Free, Freemium Or Premium - Choosing Your Business Model
This week on the show
Forget about point-of-sale displays. What if you could get people talking about your products right before they are ready to buy?While Facebook struggles to build momentum for social commerce and other social discovery platforms search for the optimum business model to monetize user engagement, a Japanese start-up has found a fun way for ready buyers to talk to each other, engage in product … [Read More...]
Yahoo, once the leader in the search business, decided to give up the development of search … [Read More...]
According to a projection, gamification software market is estimated to reach almost $3 billion by … [Read More...]
LinkedIn is often compared to other social media sites such as Facebook and Twitter. But one of … [Read More...]
Free, Freemium Or Premium - Choosing Your Business Model
Increasingly, companies are facing upstarts that offer similar services for free. Is a free offer right for everyone? What are the other monetization options new businesses and incumbent market players alike might consider? Cynthia Typaldos, serial entrepreneur and President of Kachingle, and Lee Amon, principal consultant at MarketQwest will join me for a discussion about different business models and monetization platforms from Kachingle.