Last year, YouTube logged more than 1 trillion hits. eMarketer predicted a compound annual rate of 38% for video ad spending in the next few years. In this podcast I talk with Baljeet Singh, Group Product Manager of YouTube, about the company’s future, as well as about business lessons regarding monetization and video marketing. Jeff Davis, CEO of Orabrush, also joins the discussion. Orabrush’s online videos, which have generated 47 million views on YouTube, have helped launch its brand, and landed the company shelf space in Walmart and CVS. Tune in now for the insight or download it from iTunes.
Increasingly, companies are facing upstarts that offer similar services for free. Is a free offer right for everyone? What are the other monetization options new businesses and incumbent market players alike might consider? Cynthia Typaldos, serial entrepreneur and President of Kachingle, and Lee Amon, principal consultant at MarketQwest join me for a discussion about different business models and monetization platforms from Kachingle. Listen now or download it from iTunes.