A HiveFire study showed that more business-to-business marketers now use content marketing as a strategy in their marketing programs than those who leverage search marketing or offline marketing. Coinciding with this trend is the increase in the number of ebooks, which is expected to account for 50% of the U.S. trade book market by 2016. Many entrepreneurs and companies are looking for ways to leverage ebooks to generate qualified leads and increase visibility.
I’ll speak with Alicia Dunams who is a sought-after and successful non-fiction book publishing authority. She helps CEOs, business owners and professionals attract clients, establish industry expertise and increase income by making them bestselling authors.