Forget about point-of-sale displays. What if you could get people talking about your products right before they are ready to buy?While Facebook struggles to build momentum for social commerce and other social discovery platforms search for the optimum business model to monetize user engagement, a Japanese start-up has found a fun way for ready buyers to talk to each other, engage in product development while in the store and increase repeat visits.
Join me and Takuro Yoshida, CEO of Logbar, todiscuss how he is bringing social media to point of sale for physical stores. He is experimenting the concept at his bar in Tokyo and helping event organizers drive participant engagement to the next level. He will share his vision for expanding the platform and leveraging user information. Don’t miss this episode if you are looking to improve your social media campaigns or converge virtual and physical social networking to drive revenues. Listen to the live interview Monday May 20 at 4 p.m. Pacific Time.