Forget about point-of-sale displays. What if you could get people talking about your products right before they are ready to buy?While Facebook struggles to build momentum for social commerce and other social discovery platforms search for the optimum business model to monetize user engagement, a Japanese start-up has found a fun way for ready buyers to talk to each other, engage in product development while in the store and increase repeat visits.
Join me and Takuro Yoshida, CEO of Logbar, todiscuss how he is bringing social media to point of sale for physical stores. He is experimenting the concept at his bar in Tokyo and helping event organizers drive participant engagement to the next level. He will share his vision for expanding the platform and leveraging user information. Don’t miss this episode if you are looking to improve your social media campaigns or converge virtual and physical social networking to drive revenues. Listen to the live interview Monday May 20 at 4 p.m. Pacific Time.
Since the Slow Movement stared in 1986, the business environment has become even more complex and fast-paced. Has the movement failed or is the explosive pace of change finally driving businesses and consumers to embrace the movement and deal with our addiction to speed?
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In this episode, we will explore the changing landscape and power shift in the music industry.
There are more than 145 million active gamers in the U.S., with an average age of 37. What’s more, a recent survey showed that 61% of CEOs and CFOs are playing games during their working hours, so it’s not surprising that more companies are finding ways to use games to engage employees and customers in order to drive better business results.
There are many articles and experts that are predicting the end of brick-and-mortar stores. Is it possible to reverse this downward slide? Will implementing disruptive technologies alone save the traditional retailers? Are online retailers really invincible?
A HiveFire study showed that more business-to-business marketers now use content marketing as a strategy in their marketing programs than those who leverage search marketing or offline marketing. Coinciding with this trend is the increase in the number of ebooks, which is expected to account for 50% of the U.S. trade book market by 2016. Many entrepreneurs and companies are looking for ways to leverage ebooks to generate qualified leads and increase visibility.
Sheryl Sandberg’s book, “Lean In,” which focuses on career advancement for women in corporate America, has gotten a lot of publicity recently. But how about women entrepreneurs? How have they fared? A new report by 
